This was the first rise in marketing spending since the start of the sponsorship scandal in 2002.
This could be very important, or not.
Certainly it is proper for the Federal government to spend significant money on making the public aware of government programs. Moreover, $80-million is, in the context of federal spending, little more than a rounding error.
That said, if the spending is focused less on federal programs and more on making the government look good (and there's a fine line there, especially in Quebec) the spending may be a sign of an election to come. This is especially so if the trend line is increasing.
3 comments:
I enjoy the radio ads announcing the new food safety guidelines where the two supposed average Canadians say it's about time someone did something... political advertising what's that?
That said, if the spending is focused less on federal programs and more on making the government look good (and there's a fine line there, especially in Quebec) the spending may be a sign of an election to come.
The Harper government has been in election mode since the election...
All their advertising is mostly partisan, disgusting really.
Morton, you are far too kind to the Harper gov't in suggesting that the money MIGHT have been spent on "making the public aware of government programs". The majority of ads I've seen/heard are thinly-veiled propaganda.
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