I was on NewsNet this morning talking about Conrad Black and his upcoming surrender into custody.
I've had quite a few media appearances regarding the Black matter and they all stem from one phone call early on from Romina Maurino (her pieces are consistently on the money) from the Canadian Press. I'm not sure how Romina got my name but we spoke for a few minutes and I was in her wire piece. And that was enough.
Media feeds on itself and once a name is associated with a story, reporters go back to that name again and again. Just so long as you are available quickly no matter where you are (and I have spoken to the media on Black from the Golan Heights, South Carolina and the Arctic Circle) they will come back again and again. Of course it helps to be knowledgeable, engaged and direct... .
As Woody Allen said, most of life is just showing up. So long as you are available and reasonably competent the media will take you again and again.
James Morton
1100 - 5255 Yonge Street
Toronto, Ontario
M2N 6P4
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