The ads, which show situations involving the disabled, are intended to assist in raising awareness of barriers and, it seems, attitudes, that discriminate against those with physical challenges.
A good idea but ... .
Many of the ads are simply incomprehensible.
An example -- a couple is at a theatre, the man is visually impaired, and the usher asks "would your friend prefer to sit up front?".
Is this a comment on the fact that sometimes the disabled are spoken about rather than spoken to? Or is it praise for taking special care of a visually impaired individual? Or have I no clue at all what the ad is about?
Confusing ads do not provoke thought -- they merely annoy.
(By the way, there is an irony placing such ads on transit that is not accessible to most disabled individuals)
James Morton
1100 - 5255 Yonge Street
Toronto, Ontario
M2N 6P4
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