THE CANADIAN PRESS
TORONTO - CBC is making a last-ditch effort to rescue the beloved theme song to "Hockey Night in Canada."
The public broadcaster announced Monday it has asked Toronto sports lawyer Gord Kirke to mediate negotiations between CBC and Copyright Music and Visuals, the company that controls the theme.
"We feel this song is worth one last attempt to save," CBC sports executive director Scott Moore said in a release. "Canadians are passionate about its association with 'Hockey Night in Canada."'
CBC's licence to use the familiar theme, composed by Dolores Claman and a staple of "Hockey Night in Canada" since 1968, expired last week following the Stanley Cup final.
The parties were in negotiations late last week before CBC announced Friday it would begin the search for a new theme song.
Kirke will act as a mediator if Copyright Music and Visuals agrees, said CBC spokesman Jeff Keay.
"We hope that the counterparty is also willing to see him as a mediator," Keay said.
The broadcaster has always hoped to get a deal on the theme song and that hasn't changed, he added. "Gord is the best in the business and we're hoping that' ll help."
Moore described Kirke as a "tremendous deal-maker" who has represented numerous professional athletes. He's also part of a committee looking for a new general manager for the Toronto Maple Leafs.
"Canadian hockey fans clearly identify this music with their enjoyment of CBC's 'Hockey Night in Canada,"' Kirke said in a release.
"I welcome the opportunity of exploring means by which this can continue."
CBC has already announced a contest to replace the theme, with a $100,000 grand prize going to the Canadian songwriter who submits the most popular original composition.
Keay said the contest will go ahead and the winning music will be incorporated into the program even if an agreement to continue using the original theme can be reached.
James Morton
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6 comments:
Any idiot who is going to give CBC the rights to their new hockey theme song for 100,000 will not write a very good one.
Bev Oda really screwed this up. Why did the Tories let this happen on their watch?
Whover the minister is for Heritage and CBC should be fired.
Well, CTV has the song now so we can listen to it knowing the CBC screwed up!
I can't believe they let the theme go. I am going to laugh every time I hear CTV, TSN or RDS playing it before a hockey game. One less reason to watch CBC, in my opinion.
The song is gone . . . CTV/TSN have it sewed up!!!
The next thing on the agenda will be signing up the NHL . . .
The CBC has made itself irrelivant . . . the reasons for its creation are no longer valid . . . abolish the CBC . . . save a BILLION DOLLARS!!!
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