The phoney reviews are pretty easy to spot -- they stand out as just waaaaay too good. Of course, then there are the grudge reviews that say dreadful things without basis. Probably the best approach is to eliminate the top and bottom 10% and go with the middle reviews only.
Associated Press
BOSTON – The influential travel website TripAdvisor has been quietly posting disclaimers to warn customers about hotels writing fake reviews to improve their online popularity rankings or hurt their competitors.
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The company, based in Newton, Mass., said it has a successful system to root out inaccurate reviews.
"The 23 million reviews and opinions are authentic and they're unbiased and they're from real users," spokesman Brooke Ferencsik said. Last month travel websites and blogs began to log and discuss the red warnings.
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The company has policies to weed out suspicious reviews, screens reviews before they are posted, and uses automated tools to identify attempts to corrupt the system, Ferencsik said.
Users can also report reviews they find are not credible.
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James Morton
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