Billboards erected in BC promoting Coors beer (brewed by Molson Coors) boasted a giant picture of a frosty can of the beer and the tag line:
Colder than most people from Toronto.
Perhaps this happened because Molsons is no longer a Canadian company?
Molsons is the Canadian division of the world's fifth-largest brewing company, the Molson Coors Brewing Company. The brilliant "I am Canadian" ads disappeared after the Coors takeover in 2005 and perhaps the sense of what it is to be a "Canadian" went with the ads?
Regardless, I will go out and buy some beer this week -- but it won't be a Molson Coors product. I suspect I'll avoid the company for a year or so (ps, I come from Hamilton so I like Lakeport Honey Lager -- and yes I know Lakeport is owned by Labatts).
James Morton
1100-5255 Yonge Street
Toronto, Ontario
M2N 6P4
416 225 2777
2 comments:
Get a preview of Valhalla, drink Calgary, Pilsner.
Buy Moosehead.
Off Moosehead.ca
Q: Who owns Moosehead Breweries?
A: Moosehead is Canada’s oldest independent brewery. We trace our roots back to 1867, when Susannah Oland first started brewing in her Dartmouth, Nova Scotia back yard. Today, the company is still owned and operated by the Oland family. For a historical timeline on the Oland family and Moosehead history, visit the About A Moose section of this web site.
Have been drinking it since my days as U. of Alberta Liberals president in the mid-eighties!
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